Trademarks are at the core of modern marketing activities, and their consistent and correct use is essential for development and successful business operations.
Who should attend?
This training is designed for marketing departments of companies and marketing agencies that work with other companies and manage brands.
What does the training offer to your company?
Knowledge of the correct use of trademarks and control over one’s own brands are crucial, as they significantly impact the legal security of the company and the value of brands in the market. Proper handling of foreign trademarks protects the company from legal consequences, while proper handling of its own trademarks secures the company’s success in the market.
Content Includes:
- Intellectual property rights in marketing,
- Contracts for the transfer and use of rights (copyrights, influencers, licenses),
- Online behavior, pitfalls, and opportunities (brands, domains, social networks, etc.).
Additional Training Offerings:
- Intellectual Property: Why and How to Protect It
- Development and Intellectual Property
- Customized Workshops
- Personal Data Protection GDPR
This training program aims to provide your marketing team with the necessary tools and knowledge to navigate the complexities of intellectual property in marketing effectively. Ensuring they understand how to protect and leverage the value of trademarks both legally and commercially.